Webinar

Building Digital Services that Get to Market Quickly

November 18, 2025 at 4pm CET / 10am EDT
Building Digital Services that Get to Market Quickly

For sellers of industrial, commercial, and medical equipment and instrumentation, having a good physical product is no longer enough. Enterprise customers expect the large volumes of data generated by modern equipment to unlock a customized experience that allows them to optimize their asset’s performance.

At the same time, research from IoT Analytics shows that the time to get IoT-connected products to market has increased by 80% in recent years. While the technology has improved, a mixture of increased complexity, more advanced use cases, new regulatory hurdles, and increased cybersecurity have made getting to product launch more difficult.

During this session, Cumulocity CEO Bernd Gross will lead a fireside chat of technology leaders who have successfully brought IoT-connected equipment to market—and fast.

The discussion will focus on:

  • Identifying the biggest hurdles facing your particular organization
  • Evaluating the Buy vs. Build decision
  • Navigating the implications of recent regulations, including the Cyber Resiliency Act and the EU Data Act
  • How the growth of AI is changing the priorities of IoT use cases
  • Defining what a successful product launch looks like

Featured speakers

Bernd Gross, CEO, Cumulocity

Steve Lewis, CTO, Utonomy

Paul Johnson, Senior Manager of Digital Transformation, Edwards