Customer success story

Red Sea Global builds a scalable smart destination powered by AIoT

Read how Red Sea Global is transforming the management of a vast, remote tourism destination through a unified AIoT platform. By integrating data across systems, the organization is enabling real-time visibility, automation, and measurable progress toward its sustainability ambitions.

Customer

Red Sea Global is developing one of the world’s most ambitious regenerative tourism destinations, spanning over 28,000 km² of diverse and remote environments. Sustainability is central to its vision, including a commitment to achieving a 30% net conservation benefit.

Challenges

Managing infrastructure across a vast, remote, and environmentally sensitive area
Reducing reliance on manual inspection processes at scale
Fragmented systems across water, energy, and facilities
Limited real-time visibility across distributed assets
Need for a scalable, vendor-neutral platform to integrate diverse devices and systems

Outcomes

By implementing Cumulocity as part of its broader digital ecosystem, Red Sea Global has achieved measurable operational and sustainability improvements:

Significant reduction in manual inspections through centralized monitoring and automated alerts, compared to previous manual processes
Notable reduction in food waste supported by AI-enabled monitoring and data insights, alongside operational and process improvements
Smart irrigation monitoring deployed across selected landscaped zones, contributing to more efficient water usage
Deployment of EV charging infrastructure, supporting the transition to sustainable mobility, with capacity to scale further
Centralized management of digital displays across key locations, improving communication and workplace experience
Improved waste collection efficiency through smart bin monitoring and better operational visibility

These outcomes reflect the combined impact of digital platforms, process optimization, and sustainability initiatives across the wider technology ecosystem. Together, they contribute to improved operational efficiency and support Red Sea Global’s long-term ambition of building a connected, regenerative destination.

Cumulocity provides an important foundation within our digital ecosystem, helping us integrate and manage connected assets as we progress toward a smart and sustainable destination.

Sultan Moraished

Group Head of Technology and Corporate Excellence

Red Sea Global

Details

At the core of the implementation is a unified AIoT architecture that connects thousands of sensors and devices across the destination.

Cumulocity serves as a key enabling platform within a broader technology ecosystem, providing a vendor-neutral, scalable foundation for integrating diverse systems into a unified operational view.

Supporting one of the largest LoRaWAN networks globally, the platform enables connectivity across multiple smart services, including:

Smart Irrigation for data-driven water management
Smart Waste Management using fill-level monitoring
Smart Parking to enhance mobility
Smart EV Charging infrastructure
Smart Lighting for improved energy efficiency

Data from these services is aggregated into a centralized platform, enabling real-time monitoring, analytics, and automated responses.

AI and machine learning capabilities further enhance operations by:

Supporting predictive maintenance
Optimizing irrigation based on environmental conditions
Improving energy and charging demand management
Enhancing waste collection planning

This integrated approach enables Red Sea Global to scale operations more effectively while aligning digital innovation with sustainability goals, supported by a combination of technology platforms, operational practices, and environmental initiatives.

Take the next step

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